Ecommerce & Merchandising Strategy

Data-driven growth
for brands that
mean something.

I help lifestyle and specialty retail brands build customer-first, conversion-driven storefronts — combining analytical rigor with creative product storytelling to drive sustainable, profitable growth.

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10+
Years leading ecommerce & merchandising strategy for lifestyle and specialty retail brands
End-to-End
Assortment strategy, digital merchandising, storefront optimization, and launch support
Brand-First
Aligning brand vision with consumer behavior, market trends, and commercial outcomes
About

Strategic thinking
meets hands-on execution.

I'm a strategic and data-driven ecommerce and merchandising leader with 10+ years of experience driving profitable growth for lifestyle and specialty retail brands. My expertise spans assortment strategy, digital merchandising, and ecommerce experience optimization.

I've led end-to-end merchandising strategy across ecommerce and omnichannel environments — scaling product assortments through thoughtful selection, curation, and gap identification to improve category performance and drive productivity. My work is grounded in data-driven analysis, ensuring product portfolios are commercially productive and aligned with real customer demand.

I specialize in optimizing digital storefronts and product pages, developing merchandising frameworks that enhance discoverability, engagement, and conversion — and building scalable, repeatable systems that support sustained revenue growth. I'm passionate about combining analytical rigor with creative product storytelling to build compelling customer experiences.

📊
Deep Industry Experience 10+ years working across ecommerce and merchandising in lifestyle and specialty retail
🛒
Omnichannel Merchandising End-to-end strategy across ecommerce and physical retail environments
🔬
Analytical + Creative Data-driven decision making paired with compelling product storytelling
⚙️
Systems Builder Scalable, repeatable merchandising frameworks that drive sustained growth
Services

What I can
do for you.

01
📐
Ecommerce Merchandising Strategy
Build a cohesive ecommerce merchandising strategy that connects brand vision to consumer behavior. I develop frameworks for product presentation, site organization, and conversion-focused storytelling that drive measurable results.
Strategy Playbook Category Architecture Roadmap
02
🛍️
Digital Merchandising & Assortment Strategy
Scale your assortment strategically through thoughtful selection, curation, and gap identification. I bring data-driven analysis to product portfolio decisions — ensuring every SKU earns its place and your category performance improves. Experienced working within Shopify environments to optimize site merchandising, navigation, and product presentation.
Assortment Framework Gap Analysis SKU Rationalization Shopify
03
🚀
Ecommerce Launch Support
Launching or re-launching your ecommerce channel? I support small and mid-size brands from strategy through execution — covering site setup, assortment selection, merchandising standards, and go-to-market readiness.
Launch Checklist GTM Strategy Merch Standards
04
📈
Conversion Optimization
Identify and fix the friction points hurting your revenue. I audit product pages, site flow, and assortment presentation to uncover conversion gaps — and deliver a prioritized action plan with quick wins and long-term improvements.
CRO Audit PDP Review Priority Matrix
Coming Soon
05
🔜
Expanding Services
More offerings launching soon — including registry program setup and Zola integration, and marketplace setup and optimization across Shopify, Faire, and Amazon.
Registry + Zola Faire Setup Amazon Launch
Pricing & Packages

Straightforward
project-based pricing.

All packages are fixed-fee — no surprises. Custom scopes available for larger projects.

Quick Hit
One focused problem, fast turnaround
$1,500 flat
Delivered in 3–5 business days
  • 60-minute working session (video call)
  • 1 focused area of analysis — e.g. product page review, assortment gap audit, or Shopify storefront assessment
  • Written summary of findings & prioritized recommendations
  • 1 round of follow-up questions via email
Get Started
Popular
Deep Dive
Full audit or end-to-end strategy build
$4,500 flat
2–3 week engagement
  • Kickoff call + 2 working sessions
  • Comprehensive audit or strategy document across your chosen service area
  • Prioritized action plan with timeline and owner assignments
  • Presentation-ready deliverable you can share with your team
  • 2 weeks of email support after delivery
Get Started
Fractional Support
Part-time strategic partnership, month-to-month
$8,500 / month
Month-to-month, no long-term commitment
  • Up to 30 hours/month of dedicated strategic support
  • Covers multiple workstreams simultaneously
  • Bi-weekly working sessions + async Slack/email access
  • Ongoing deliverables, reviews, and iteration
  • Ideal for brands not ready to hire full-time but needing consistent expert guidance
Let's Talk

À la carte add-ons

Strategy Workshop
$950
Half-day facilitated team session
Deck Build
$750
Presentation-ready slides from any deliverable
Rush Delivery
+30%
48–72 hr turnaround on any project
Hourly Advisory
$275
Per hour, minimum 2 hours
How It Works

Simple, clear,
no guesswork.

01
Discovery Call
We start with a free 30-minute call to understand your situation, goals, and what success looks like for you.
02
Scoping & Proposal
I send a clear proposal with a defined scope, timeline, and fixed fee. No vague hourly estimates.
03
Deep Work
I get into it — researching, analyzing, and building. You'll have clear touchpoints along the way, never left wondering.
04
Delivery & Handoff
You receive polished, actionable deliverables you can act on immediately — plus a walkthrough so nothing gets lost in translation.
Let's Work Together

Ready to move forward?

Whether you know exactly what you need or you're still figuring it out, I'd love to hear about your business. Book a free call and let's talk.

Book a Free Call Send an Email

[email protected]